Resort placement is an important consideration during construction. How do you position your properties to maximize their locations’ natural beauty?
Simply put, we’re intentional about finding the right real estate that will make a Sandals a Sandals, or a Beaches a Beaches. Building a resort, especially when you enter a new destination, is a journey that requires a thoughtful approach, and we spend a substantial amount of time looking for the right place. When guests come to our hotels, they know they will be on the best beachfront locations in the destinations in the Caribbean where we operate. We intentionally build our resorts west-facing, not only for those aweinspiring Caribbean sunsets, but also because the trade winds go from east to west, which means our beaches are the calmest. When it comes to design, we’re inspired by a destination’s beauty and incorporate it into everything that we do, from the aesthetic of our rooms and suites to the infusion of the island’s natural wonders into our spa experiences to conceptualization of food and beverage offerings and more. Our approach is always to infuse the Caribbean into the guest experience because there’s truly nothing better than bringing guests closer to an island’s charm, magic and people.