Welcome to the second edition of ESCAPE, Nexion Travel Group’s themed Business-to-Consumer magazine and marketing campaign for 2024. Available in both print and digital formats, this exclusive offering is accessible to U.S. Nexion Travel Group members enrolled in our Engagement program. Canadian members of Nexion Travel Group can enjoy access to the digital campaign components.

Our integrated Off the Beaten Path-themed consumer campaign is designed to inspire your clients to explore off-the-beaten-path destinations and discover hidden gems around the world. Embark on an unforgettable journey that will create lifelong memories, alongside your agency and Nexion Travel Group’s preferred partners.

Building on the success of ESCAPE magazine’s past issues, we are thrilled to present Nexion Travel Group’s Off the Beaten Path edition of this exclusive direct mail piece. ESCAPE magazine features captivating full-color content tailored to our members who opt into Engagement and the campaign, enabling them to send it directly to their clients. This beautifully printed magazine also comes with complementary digital marketing materials, empowering you to promote your services as a travel professional.

Below are the dates to order your complimentary ESCAPE 2024 pieces. Don’t miss this invaluable marketing opportunity to showcase your expertise to your customers. To participate in ESCAPE magazine, ensure your enrollment in the Engagement program, powered by Travel Leaders Network. All Nexion Travel Group advisors enrolled in Engagement can conveniently place their orders by accessing the Engagement order site via Agent Universe.

The order window for this edition of ESCAPE magazine begins on May 29. Participating suppliers include AmaWaterways, Celebrity Cruises, Disney Destinations, Globus, NCL, Pleasant Holidays, Princess Cruises, Sandals, Scenic, and United. It’s crucial not to wait until the last moment to order, as our magazine allocation is based on supplier funding and once we run out of pieces, additional quantities cannot be added.

• Printed and Digital Magazine: Customers receive a 32-page ESCAPE magazine with a Off the Beaten Path theme, branded with your agency’s contact information and a compelling call to action. These will be delivered to your customers’ mailboxes around July 15, available in both printed and digital formats. You’ll receive up to 50 free pieces.

• Personalized Letter: A personalized letter from you to your customers that adds a personal touch to your marketing efforts.

• Original Articles: Engage your audience with original articles, including the An Ode to Joy – Weird, Wild, Wonderful Festival, Fringe Frontiers: Finding creative inspiration beyond the bucket list, Hidden Wonders: Australia’s Other Extraordinary Landmarks, and A Day Trip to Tiny Island Treasures. Additionally, enjoy Nexion Travel Group Preferred Partner advertorials featuring carefully curated content.

• Suite of Digital Components: Access a comprehensive suite of digital components, including:
  
  • • • • Themed banner ads
        • Themed curated blog spots
        • Themed social media toolkits including reels and carousel albums, automatically shared on your Facebook business page and Twitter via Nexion Travel Group ESP social media resource center
        • Promotional emails sent to your customers on your behalf through Nexion Travel Group’s CRM marketing platform
        • And customizable emails loaded into Nexion Travel Group’s exclusive OnTarget email marketing tool (self-send option vs. automatically).

• Marketing Toolkit: Access all digital assets available via a comprehensive marketing toolkit for ad hoc marketing purposes.

• Marketing Support: Receive a marketing calendar and call script to streamline your outbound calls to customers, making it easier than ever to promote Off the Beaten Path experiences.