AGENDA

  • 7:00 – 8:30 a.m. Registration
  • 8:30 – 9:15 a.m. Welcome/ Opening General Session
  • 9:15 – 9:45 a.m. Creating a Tactical Marketing Plan
  • 9:45 – 10:00 a.m. Break
  • 10:00 – 11:00 a.m. Building Your Brand
  • 11:00 – 11:20 a.m. Fundamentals of a Strong Database
  • 11:20 a.m. – 12:15 p.m. Working Your Database (myNexion powered by AgentMate)
  • 12:15 – 1:30 p.m. Lunch (including two supplier moments)
  • 1:30 – 3:00 p.m. Social Media & Online – Part 1
  • 3:00-3:15 p.m. Break
  • 3:15 – 4:15 p.m. Maximizing Your Marketing with Nexion & Travel Leaders Group Tools
  • 4:15 – 4:45 p.m. Loyalty and Retention
  • 4:45 – 6:00 p.m. Marketing Zone (Meet with the Experts)
  • 6:30 p.m Group Photo

  • 8:30 – 9:30 a.m. Planning / Executing Consumer Events (Live & Virtual) Panel
  • 9:30 – 10:30 a.m. Social Media & Online Strategy Part 2
    Video and digital marketing
  • 10:30 – 10:45 a.m. Break
  • 10:45 – 11:30 a.m. Hands-on Digital Marketing Team Activity
  • 11:30 a.m. – 12:00 p.m. Activity debrief
  • 12:00 p.m. – 1:15 p.m. Lunch (including two supplier moments)
  • 1:15 – 1:45 p.m. Make Yourself Retainable and Referable
  • 1:45 – 2:00 p.m. Supplier Moment
  • 2:00 – 2:30 p.m. Leveraging Public Relations
  • 2:30 – 2:45 p.m. Supplier Moment
  • 2:45 – 3:00 p.m. Break
  • 3:00 – 4:30 p.m. Budgeting / ROI
  • 4:30 – 5:30 p.m. Marketing Zone Part 2 (Meetings with the Experts)
  • 6:30 p.m. Dinner on own

  • 8:30 – 9:30 a.m. Study Hall – Work On Your Plan (Experts Available)
  • 9:30 – 9:45 a.m. Supplier Moment
  • 9:45 – 12:00 p.m. Presentations / Debrief
  • 12:00 p.m. – 1:15 p.m. Lunch (Including Two Supplier Moments)
  • 1:15 – 2:15 p.m. Continuation of Presentations / Debrief
  • 2:15 – 3:00 p.m. Q & A / Final Words with Jackie Friedman and Graduation

Nexion Travel Group reserves the right to make changes to the agenda at its discretion and without notification; please ensure when making travel/air arrangements to book flights that allow you to participate in ALL activities/discussion (so book flights after 5 p.m. on closing day).