8:00am – 6:00pm

Travel Advisor Registration & Breakfast

Welcome to Marketing

Understanding the Components of your Marketing Plan

Building Your Brand

Fundamentals of a Strong Database

Working Your Database

Lunch & Supplier Partner Presentations

Social Media & Digital Content Strategy

Maximizing Your Marketing with Nexion & TLG Tools

Marketing Zone (Meetings with Experts)

8:00am – 6:00pm

Breakfast

Planning & Executing Consumer Events

Social Media & Digital Marketing

Hands-On Digital Marketing Team Activity

Lunch & Supplier Partner Presentations

Make Yourself Retaining & Referable

Leveraging Public Relations

Budgeting & Return on Investment

Marketing Zone (Meetings with Experts)

8:30am – 3:00pm

Travel Advisor Presentations

Lunch

Idea Exchange

What I Feel Like Expressing

Graduation & Farewell

Nexion Travel Group reserves the right to make changes to the agenda at its discretion and without notification; please ensure when making travel/air arrangements to book flights that allow you to participate in ALL activities/discussion (so book flights after 5 p.m. on closing day).