Who’s Ready for Wave Season?

Happy New Year, Nexion Community! It’s that time again, Wave Season is upon us! As the industry gears up for this busy time of year, travel advisors can feel overwhelmed as they find themselves in the midst of such heightened demand. This time period, traditionally spanning from January to March, with its reliable surge in vacation bookings, presents a golden opportunity for advisors to boost sales and increase engagement with clients.

One effective strategy is to utilize enticing promotions and exclusive deals to capture the attention of potential travelers. Nexion offers a variety of these. Early booking incentives or bundled packages can create a sense of urgency, prompting clients to finalize their travel plans sooner.

For example, Escape Insider, our digital consumer marketing campaign, was designed to encourage your existing customers to travel more often, featuring enticing offers from our preferred partners with a time-sensitive call to action.

Your go-to social media platforms offer a powerful channel to showcase Wave Season promotions and engage with clients. Now might be the time to highlight your best customer testimonials, share some stunning destination images, or run a targeted ad campaign to reach a wider audience.

Personalized customer outreach is vital during any time of the year. As I like to say, the first step in growing your customer base is keeping the ones you have. If you’re a savvy advisor who has been leveraging customer data, now could be a good time to send tailored offers to those clients who have previously shown interest in specific destinations. This personal approach can really boost your engagement and sales.

As a Nexion member, you also have the opportunity to strengthen your relationships with our supplier partners, from cruise lines to hotels and other providers. Taking advantage of special deals or exclusive offers can give your business a competitive edge during this hectic time of year.

Make no mistake, with the proper application of your skills and know-how, this season can be a tidal wave you can ride all the way to record sales. Nothing’s ever a given, though. It’s up to you to put your knowledge and skills to the test!

Jackie President Nexion Travel Group