Easy Travels Episode 13: Wave Season Strategies and Relationship Selling with Regent Seven Seas’ Lisette Thurman

In this episode of Easy Travels, Chris and Martin welcome Lisette Thurman, Strategic Account Director for Regent Seven Seas Cruises and a 30-year veteran of Norwegian Cruise Line Holdings. As our first featured industry partner guest, Lisette shares valuable insights into wave season strategies, advisor relationships, and what sets luxury cruising apart.

The conversation explores how travel advisors can proactively leverage wave season promotions, including Regent’s Upgrade Your Horizon offer, focus fares, and zero single supplement opportunities. Lisette also dives into the importance of maintaining meaningful client touchpoints and why waiting for clients to reach out can mean missed opportunities.

Beyond promotions, Chris and Martin talk with Lisette about what truly differentiates Regent Seven Seas Cruises, from personalized service and smaller ships to the welcoming, country club–casual atmosphere that keeps guests coming back again and again. It’s a thoughtful discussion about luxury, loyalty, and the power of authentic relationships in the travel business.

Tune in for practical strategies and a few fun surprises along the way.

In this episode you’ll hear:

• Explore Regent Seven Seas’ current wave season promotions

• Learn how to use upgrade offers and focus fares to elevate premium clients

• Identify proactive outreach strategies that strengthen client relationships

• Understand why consistent touchpoints protect and grow your business

• Discover what makes the Regent luxury experience feel personal and welcoming

• Hear how long-term industry relationships drive advisor success

• Gain insight into building loyalty with both clients and supplier partners