26 Oct Easy Travels Episode 27: How Travel Advisors Can Build Media Relationships with Dori Saltzman
Building relationships with the media can be a powerful way for travel advisors to grow their businesses, showcase their expertise, and reach new clients. But how do you get a journalist’s attention, and what makes a story worth sharing?
In this episode of Easy Travels, hosts Chris and Martin welcome Dori Saltzman, Senior Editor of Travel Market Report, for an insightful conversation about travel trade journalism and the value of media relationships. Dori shares her unique career journey from New York City public librarian to travel journalist, along with practical advice for advisors interested in becoming trusted sources for reporters.
From identifying newsworthy stories and crafting effective introductions to preparing for interviews and building long-term media connections, Dori offers actionable tips that travel professionals can put into practice. Plus, the conversation takes a fun turn as Dori shares her passion for writing travel-themed murder mysteries and imagines a Dracula-inspired adventure in Transylvania.
Whether you’re new to the travel industry or looking for fresh ways to promote your expertise, this episode offers helpful insights into making meaningful media connections and expanding your professional reach.
In this episode you'll hear:
- Discover how Dori Saltzman went from working as a librarian to becoming a travel trade journalist.
- Learn why building relationships with journalists can help travel advisors establish credibility, increase visibility, and grow their businesses.
- Identify newsworthy opportunities, from new travel experiences and industry updates to pop culture trends and seasonal travel topics.
- Explore practical ways to introduce yourself to reporters and build lasting professional relationships.
- Understand what journalists look for when interviewing travel advisors and gathering industry insights.
- Prepare for media interviews with helpful techniques for organizing your thoughts and communicating confidently.
- Find out how sharing your expertise and suggesting story ideas can help travel journalists better serve the advisor community.
- Enjoy a fun conversation about Dori's travel-themed mystery novels and her idea for a Dracula-inspired river cruise adventure.